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What are the Requirements to Become a Pharmaceutical Sales Rep? As a pharmaceutical sales representative, your primary responsibility is somewhat counter-intuitive. Rather than market your company's products to end users (i.e. the patients who eventually use the drug), your actual target audience includes:
In order to perform these duties, you cannot rely exclusively on the traditional marketing and emotional psychology that sales professionals typically employ when dealing with the average consumer. Rather, you must expertly navigate the politics, regulations, and culture of the healthcare industry. The goal is to build long-term relationships with medical personnel and facilities so that they represent your interests while providing optimal care to patients. Mastering this dance comes naturally to some. For everybody else, however, formal training is often essential. Requirements to Become a Pharmaceutical Sales Representative There are actually no universally recognized requirements to become a pharmaceutical sales representative, but certain trends emerge when you analyze the most successful professionals in the field. Some of the more popular themes include:
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